From OEM to global giant! How did Shenzhen 3C sellers become the top 1 in the category?

As the 3C accessories market continues to heat up, many companies have expanded overseas.

In this fiercely competitive track, ROMOSS stands out with its unique overseas strategy, growing from a local Chinese brand to a mobile power giant covering more than 80 countries and regions around the world.
From a local brand to an international player: ROMOSS's strategic layout and globalization process!

Looking back on the development history of ROMOSS, we have to start from 2011. At that time, the release of iPhone 4s made non-removable batteries the mainstream of the industry, and the demand for mobile power supply market was booming, but counterfeit products were rampant.
In 2012, Lei Guibin, the founder of ROMOSS, decisively cut off the laptop battery OEM business, established the brand and bet on online channels, launching the first 10,000 mAh large-capacity mobile power bank. With its minimalist design and ultra-high cost-effectiveness, the product quickly gained market share, with sales exceeding 10,000 in the first month, and even set a single-day sales record of 20 million yuan on November 11, 2013, topping the 3C category. During this period, ROMOSS not only established brand awareness but also accumulated key supply chain advantages by deeply cultivating e-commerce platforms such as Tmall and JD.com.

Since 2014, ROMOSS has started to lay out its globalization strategy. Lei Guibin led the team to set up a professional international business department, systematically promoted international certification work such as CE, FCC, and RoHS, and broke through technical trade barriers. The "Global Brand Plan" launched in 2015 marked the upgrade of the company's strategy: investing more than 20 million yuan to establish an international standard laboratory, reconstruct the brand visual system, and complete trademark registration in major global markets. These measures not only make the products meet the quality requirements of various countries, but also complete the key transformation from "Made in China" to "Global Brand".

ROMOSS's overseas revenue growth and brand upgrade

In recent years, ROMOSS's revenue growth has been very significant, standing out in the consumer electronics market.
ROMOSS's overseas expansion has undoubtedly provided valuable reference for the globalization of Chinese consumer electronics brands. From the initial OEM business to focusing on independent brand building, and then to building a systematic global layout, ROMOSS has successfully completed the transformation and upgrading from "Made in China" to "Global Brand". Its successful experience shows that accurate market positioning, in-depth localized operations and continuous technological innovation are the key success factors for Chinese brands to go international.